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DISH Network Ad Campaign Features Comedian Frank Caliendo

Have you seen the latest DISH Network ads? They feature comedian Frank Caliendo promoting the company while impersonating the President, John Madden, Al Pacino and others. There’s a great YouTube video of out-take clips from Frank Caliendo’s DISH Network commercial shoot.
DISH Network launched the multimillion-dollar advertising campaign this month, highlighting its standalone HD package, new […]

Written by Jim Taylor on February 20th, 2008 with no comments.
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DISH Network Expands to 100 HD Channels

Earlier this month, DISH Network announced plans to increase its national HD channel count from 76 to 100 in 2008. Additionally, the company plans to add local HD channels in 65 new cities, bringing its HD local market total to 100.
Eric Sahl, senior vice president of Programming for DISH Network, said:

The addition of new HD […]

Written by Jim Taylor on January 29th, 2008 with 2 comments.
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Surviving the American Writers Guild Strike

With the continuation of the American Writers Guild strike into 2008, earlier this month TVGuide.com launched a new channel called the Strike Survival Guide to help viewers discover new programming options.
The channel uses TVGuide.com’s Online Video Guide to provide previews of new and returning shows, as well as highlighting full episodes of returning shows such […]

Written by Jim Taylor on January 23rd, 2008 with no comments.
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Programs Recorded to DVR Tend to be Viewed Soon After

We reported earlier this month about a study on DVR usage by Palisades MediaGroup and The Nielsen Company. Here’s some more findings from the study.
The study found, on average, DVR owners watch almost 75% of all programs recorded within 24 hours. The company analyzed Fall 2007 Nielsen Company data, finding that less than half of […]

Written by Jim Taylor on January 13th, 2008 with no comments.
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Top 10 Most DVR’d Primetime Programs for October 2007

According to a report by Palisades MediaGroup and The Nielsen Company, the Top 10 Most DVR-recorded Primetime Programs for October 2007 are:

Bones (FOX)
Friday Night Lights (NBC)
Grey’s Anatomy (ABC)
Heroes (NBC)
My Name is Earl (NBC)
Office (NBC)
Prison Break (FOX)
Reaper (CW)
Smallville (CW)
Survivor: China (CBS)

Broadcast primetime 9/24/2007 to 10/21/2007, adult viewers age 18-49.
Smallville and Survior: China ranked the highest for […]

Written by Jim Taylor on January 4th, 2008 with no comments.
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