DISH Network Ad Campaign Features Comedian Frank Caliendo
Have you seen the latest DISH Network ads? They feature comedian Frank Caliendo promoting the company while impersonating the President, John Madden, Al Pacino and others. There’s a great YouTube video of out-take clips from Frank Caliendo’s DISH Network commercial shoot.
DISH Network launched the multimillion-dollar advertising campaign this month, highlighting its standalone HD package, new promotions and “DVR leadership”.
According to Jessica Insalaco, chief marketing officer for DISH Network:
Frank Caliendo is not only one of the funniest comedians out there, but also his incredible talent offers DISH Network with a creative and entertaining way to communicate to consumers why we offer the best TV viewing experience of any pay-TV provider. These ads are not only humorous, but they also bring awareness to the fact that DISH Network is more than TV — it offers the best DVRs and HD programming, and allows consumers to control what they want to watch and when they watch it — all for the same unparalleled value DISH Network is known for.
As part of the campaign, DISH Network features the introduction of its new products while:
- Freezing the price on the most popular programming packages
- Three months free on any qualifying programming package
- Free activation and the Dish Home Protection Plan free for up to 9 months
Altogether, DISH Network is offering a savings of up to $200. The standalone HD package features more than 40 HD channels for the low price of $29.99 per month. Sign up for DISH Network from DISH Deals Direct and we’ll add free installation to these already great deals.
DISH Deals Direct - Deal direct and save on DISH Network HDTV!
Tags: campaign, comedian, DVR, Frank Caliendo, HD, standalone HD package
Written by Jim Taylor on February 20th, 2008 with
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