Interactive Nike Zoom Commercial on DISH Network
Nike introduced their “Quick is Deadly” integrated marketing campaign for the Nike ZOOM footwear line earlier this week.
From the press release:
The Nike ZOOM footwear line, bearing the tag “quick is deadly” is designed for athletes who demand a lower and more responsive cushioning system for that quick feel. Many of Nike’s quickest athletes who are currently using the Nike ZOOM footwear in their training regimen are featured in the campaign. Football player LaDainian Tomlinson, basketball player Steve Nash, runner Lauren Fleshman and Olympic sprinters Asafa Powell and Sanya Richards all appear in individual print ads developed by advertising agency Wieden+Kenned Portland. The broadcast element of the campaign includes 30- and 60-second television spots by acclaimed director Michael Mann who has directed such impact films as Ali, Miami Vice and Heat.
The campaign also features an interactive television (iTV) component. The iTV part of the campaign is available to DISH Network subscribers who have DVR receivers. Subscribers will be able to navigate through the commercial, allowing them to:
- Learn more about the product
- Watch additional footage
- Experience the ad from Tomlinson’s point of view
The television viewer can actually be in the commercial! How cool is that? Now that’s interactive television!
Tags: DISH Network, interactive television, iTV, Nike
Written by Jim Taylor on August 9th, 2007 with
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